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"bait and switch"
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive
similar item.
"Bait and Switch" is used in many aspects of the service and sales industry. Whether it’s automobile commercials or sales ads for
your local appliance stores, it’s a practice the public deals with daily. Many unethical carpet cleaning companies would have you
believe that carpet cleaning is cheap. Although having your carpets professionally maintained on a regular basis can save you
money over time, the process of professional carpet cleaning itself requires very expensive equipment used by certified and
experienced personnel. Below we have listed a few tactics that are commonly used in the carpet cleaning industry in order to get a
foot in your door.
1. Coupons, Coupons, Coupons....
We see them in our newspapers and mailboxes every single day. Although coupons are a great marketing tool, watch out for those
that seem too good to be true. If a coupon is offering to clean your whole house or several rooms for one low price, beware. The
price usually represents the minimum amount they will charge for undersized rooms. Sometimes it doesn’t even include the
detergent. Have a large room or a carpet that’s actually dirty? Well, that will cost you more!
2. Dual Process Cleaning
Many companies will bait consumers with a low price over the phone, only to try and sell them on a more expensive dual process
cleaning when they arrive to your home. The ploy is: you can get their basic cleaning for the price quoted on the phone, or you can
get their "Super Duper Deluxe Cleaning" for a price that is probably nowhere near the original estimate. When calling for estimates,
be sure to ask if they offer different cleaning packages and the prices of each. They’ll often be called something like "Our Clean,
Cleaner, and Cleanest Packages". I guess the idea is, if you don’t pay them what they want, they’re only going to, "kind of" clean
your carpet. A good carpet cleaner will do a deluxe job for every customer, not just those that give in to pressure tactics.
Free Carpet Protector
Stain resistors and fabric protectors such as Scotchgard™ and Dupont Teflon® are a great way to be sure your carpets maintain
their appearance after a professional cleaning. However, they are not cheap. Currently a gallon of professional grade Scotchgard
costs over $45.00. Beware when a carpet cleaner is trying to bait you with a promise of free Scotchgard. It’s very unlikely they would
just give it away, which means they’re probably just spraying water. Some cleaners will even try to convince you that the Scotchgard
is in their cleaning solution. Both Scotchgard and Teflon can only be effective if applied after the cleaning. Fabric protectors should
cost from $28.50 to $35 per area. If a carpet cleaner insist they are giving it to you for free, ask them to let you watch them mix it and
see what their reaction is.
Fortunately there are several honest, professional carpet cleaners around to choose from. Just be sure to ask some basic
questions. All businesses need to turn a profit to operate, so consider that when you’re being sold on an unrealistic price. And
remember, if it sounds too good to be true.......it is!
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive
similar item.
"Bait and Switch" is used in many aspects of the service and sales industry. Whether it’s automobile commercials or sales ads for
your local appliance stores, it’s a practice the public deals with daily. Many unethical carpet cleaning companies would have you
believe that carpet cleaning is cheap. Although having your carpets professionally maintained on a regular basis can save you
money over time, the process of professional carpet cleaning itself requires very expensive equipment used by certified and
experienced personnel. Below we have listed a few tactics that are commonly used in the carpet cleaning industry in order to get a
foot in your door.
1. Coupons, Coupons, Coupons....
We see them in our newspapers and mailboxes every single day. Although coupons are a great marketing tool, watch out for those
that seem too good to be true. If a coupon is offering to clean your whole house or several rooms for one low price, beware. The
price usually represents the minimum amount they will charge for undersized rooms. Sometimes it doesn’t even include the
detergent. Have a large room or a carpet that’s actually dirty? Well, that will cost you more!
2. Dual Process Cleaning
Many companies will bait consumers with a low price over the phone, only to try and sell them on a more expensive dual process
cleaning when they arrive to your home. The ploy is: you can get their basic cleaning for the price quoted on the phone, or you can
get their "Super Duper Deluxe Cleaning" for a price that is probably nowhere near the original estimate. When calling for estimates,
be sure to ask if they offer different cleaning packages and the prices of each. They’ll often be called something like "Our Clean,
Cleaner, and Cleanest Packages". I guess the idea is, if you don’t pay them what they want, they’re only going to, "kind of" clean
your carpet. A good carpet cleaner will do a deluxe job for every customer, not just those that give in to pressure tactics.
Free Carpet Protector
Stain resistors and fabric protectors such as Scotchgard™ and Dupont Teflon® are a great way to be sure your carpets maintain
their appearance after a professional cleaning. However, they are not cheap. Currently a gallon of professional grade Scotchgard
costs over $45.00. Beware when a carpet cleaner is trying to bait you with a promise of free Scotchgard. It’s very unlikely they would
just give it away, which means they’re probably just spraying water. Some cleaners will even try to convince you that the Scotchgard
is in their cleaning solution. Both Scotchgard and Teflon can only be effective if applied after the cleaning. Fabric protectors should
cost from $28.50 to $35 per area. If a carpet cleaner insist they are giving it to you for free, ask them to let you watch them mix it and
see what their reaction is.
Fortunately there are several honest, professional carpet cleaners around to choose from. Just be sure to ask some basic
questions. All businesses need to turn a profit to operate, so consider that when you’re being sold on an unrealistic price. And
remember, if it sounds too good to be true.......it is!
There are literally thousands of house
cleaning products on the market today,
all claiming to kill 99.9% of germs or
bacteria or whatever. In theory, this is
great; however in reality, these
products kill germs because they
themselves are toxic chemicals that will
basically kill anything.
cleaning products on the market today,
all claiming to kill 99.9% of germs or
bacteria or whatever. In theory, this is
great; however in reality, these
products kill germs because they
themselves are toxic chemicals that will
basically kill anything.
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