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"bait and switch"
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a
more expensive similar item.
"Bait and Switch" is used in many aspects of the service and sales industry. Whether it’s automobile commercials
or sales ads for your local appliance stores, it’s a practice the public deals with daily. Many unethical carpet
cleaning companies would have you believe that carpet cleaning is cheap. Although having your carpets
professionally maintained on a regular basis can save you money over time, the process of professional carpet
cleaning itself requires very expensive equipment used by certified and experienced personnel. Below we have
listed a few tactics that are commonly used in the carpet cleaning industry in order to get a foot in your door.
1. Coupons, Coupons, Coupons....
We see them in our newspapers and mailboxes every single day. Although coupons are a great marketing tool,
watch out for those that seem too good to be true. If a coupon is offering to clean your whole house or several
rooms for one low price, beware. The price usually represents the minimum amount they will charge for undersized
rooms. Sometimes it doesn’t even include the detergent. Have a large room or a carpet that’s actually dirty? Well,
that will cost you more!
2. Dual Process Cleaning
Many companies will bait consumers with a low price over the phone, only to try and sell them on a more expensive
dual process cleaning when they arrive to your home. The ploy is: you can get their basic cleaning for the price
quoted on the phone, or you can get their "Super Duper Deluxe Cleaning" for a price that is probably nowhere near
the original estimate. When calling for estimates, be sure to ask if they offer different cleaning packages and the
prices of each. They’ll often be called something like "Our Clean, Cleaner, and Cleanest Packages". I guess the
idea is, if you don’t pay them what they want, they’re only going to, "kind of" clean your carpet. A good carpet
cleaner will do a deluxe job for every customer, not just those that give in to pressure tactics.
Free Carpet Protector
Stain resistors and fabric protectors such as Scotchgard™ and Dupont Teflon® are a great way to be sure your
carpets maintain their appearance after a professional cleaning. However, they are not cheap. Currently a gallon of
professional grade Scotchgard costs over $100.00. Beware when a carpet cleaner is trying to bait you with a
promise of free Scotchgard. It’s very unlikely they would just give it away, which means they’re probably just
spraying water. Some cleaners will even try to convince you that the Scotchgard is in their cleaning solution. Both
Scotchgard and Teflon can only be effective if applied after the cleaning. Furthermore, some types of carpeting,
including most Berbers, can actually be damaged by applying fabric protectors. Fabric protectors should cost
anywhere from 10 to 20 cents per square foot. If a carpet cleaner insist they are giving it to you for free, ask them to
let you watch them mix it and see what their reaction is.
Fortunately there are several honest, professional carpet cleaners around to choose from. Just be sure to ask some
basic questions. All businesses need to turn a profit to operate, so consider that when you’re being sold on an
unrealistic price. And remember, if it sounds too good to be true.......it is!
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a
more expensive similar item.
"Bait and Switch" is used in many aspects of the service and sales industry. Whether it’s automobile commercials
or sales ads for your local appliance stores, it’s a practice the public deals with daily. Many unethical carpet
cleaning companies would have you believe that carpet cleaning is cheap. Although having your carpets
professionally maintained on a regular basis can save you money over time, the process of professional carpet
cleaning itself requires very expensive equipment used by certified and experienced personnel. Below we have
listed a few tactics that are commonly used in the carpet cleaning industry in order to get a foot in your door.
1. Coupons, Coupons, Coupons....
We see them in our newspapers and mailboxes every single day. Although coupons are a great marketing tool,
watch out for those that seem too good to be true. If a coupon is offering to clean your whole house or several
rooms for one low price, beware. The price usually represents the minimum amount they will charge for undersized
rooms. Sometimes it doesn’t even include the detergent. Have a large room or a carpet that’s actually dirty? Well,
that will cost you more!
2. Dual Process Cleaning
Many companies will bait consumers with a low price over the phone, only to try and sell them on a more expensive
dual process cleaning when they arrive to your home. The ploy is: you can get their basic cleaning for the price
quoted on the phone, or you can get their "Super Duper Deluxe Cleaning" for a price that is probably nowhere near
the original estimate. When calling for estimates, be sure to ask if they offer different cleaning packages and the
prices of each. They’ll often be called something like "Our Clean, Cleaner, and Cleanest Packages". I guess the
idea is, if you don’t pay them what they want, they’re only going to, "kind of" clean your carpet. A good carpet
cleaner will do a deluxe job for every customer, not just those that give in to pressure tactics.
Free Carpet Protector
Stain resistors and fabric protectors such as Scotchgard™ and Dupont Teflon® are a great way to be sure your
carpets maintain their appearance after a professional cleaning. However, they are not cheap. Currently a gallon of
professional grade Scotchgard costs over $100.00. Beware when a carpet cleaner is trying to bait you with a
promise of free Scotchgard. It’s very unlikely they would just give it away, which means they’re probably just
spraying water. Some cleaners will even try to convince you that the Scotchgard is in their cleaning solution. Both
Scotchgard and Teflon can only be effective if applied after the cleaning. Furthermore, some types of carpeting,
including most Berbers, can actually be damaged by applying fabric protectors. Fabric protectors should cost
anywhere from 10 to 20 cents per square foot. If a carpet cleaner insist they are giving it to you for free, ask them to
let you watch them mix it and see what their reaction is.
Fortunately there are several honest, professional carpet cleaners around to choose from. Just be sure to ask some
basic questions. All businesses need to turn a profit to operate, so consider that when you’re being sold on an
unrealistic price. And remember, if it sounds too good to be true.......it is!
Peachtree Carpet Cleaning specializes in steam cleaning, mildew treatment, on-site, oriental rug cleaning,
berber & wool, Scotchgard & commercial services including upholstered furniture cleaning, carpet protection, environmental deodorizer,
cubicle divider cleaning & upholstery including all fabrics, sofas, love seats, chairs ottomans, pillows, covers & mattresses.
Serving customers in: Dekalb, Gwinnett, Fulton, Rockdale, Clayton, Walton, Barrow, Hall, Forsyth, Henry, Cobb, Fayette, Coweta
Carroll & Douglas Counties including Atlanta, Buckhead, Sandy Springs, Dunwoody, Alpharetta, Sugarloaf, Norcross, Lilburn, Snellville
Lawrenceville, Buford, Stone Mountain, Loganville, Duluth, Suwanee, Sugar Hill, Grayson, Flowery Branch, Tucker, Decatur, Roswell
Cumming, Doraville, Chamblee, Smyrna, Dacula, Auburn, Woodstock, Ackworth, Powder Springs, Fairburn, Union City, Jonesboro
Fayetteville, Berkley Lake, Winder, Avondale, Forrest Park, Austell, Kennesaw, Mableton, College Park, East Point, Hoschton
Marietta, Austell, McDonough, Northlake, Lithonia, Lithia Springs, Conyers, Monroe, Johns Creek & Ellenwood, charlotte
We serve the entire Atlanta Area in the following zip codes: 30309, 30308, 30313, 30319, 30322, 30324, 30326, 30327, 30329,30345, 30080, 30338, 30356, 30318, 30303 30304 30305 30306 30307 30308 30309
30326 30310 30311 30312 30313 30314 30315 30316 30317 30318 30319 30324 30324 30327 30328 30329 30334 30336 30337 30338 30339 30340 30341 30342 30344 30345 30346 30349 30350 30354 30338
berber & wool, Scotchgard & commercial services including upholstered furniture cleaning, carpet protection, environmental deodorizer,
cubicle divider cleaning & upholstery including all fabrics, sofas, love seats, chairs ottomans, pillows, covers & mattresses.
Serving customers in: Dekalb, Gwinnett, Fulton, Rockdale, Clayton, Walton, Barrow, Hall, Forsyth, Henry, Cobb, Fayette, Coweta
Carroll & Douglas Counties including Atlanta, Buckhead, Sandy Springs, Dunwoody, Alpharetta, Sugarloaf, Norcross, Lilburn, Snellville
Lawrenceville, Buford, Stone Mountain, Loganville, Duluth, Suwanee, Sugar Hill, Grayson, Flowery Branch, Tucker, Decatur, Roswell
Cumming, Doraville, Chamblee, Smyrna, Dacula, Auburn, Woodstock, Ackworth, Powder Springs, Fairburn, Union City, Jonesboro
Fayetteville, Berkley Lake, Winder, Avondale, Forrest Park, Austell, Kennesaw, Mableton, College Park, East Point, Hoschton
Marietta, Austell, McDonough, Northlake, Lithonia, Lithia Springs, Conyers, Monroe, Johns Creek & Ellenwood, charlotte
We serve the entire Atlanta Area in the following zip codes: 30309, 30308, 30313, 30319, 30322, 30324, 30326, 30327, 30329,30345, 30080, 30338, 30356, 30318, 30303 30304 30305 30306 30307 30308 30309
30326 30310 30311 30312 30313 30314 30315 30316 30317 30318 30319 30324 30324 30327 30328 30329 30334 30336 30337 30338 30339 30340 30341 30342 30344 30345 30346 30349 30350 30354 30338
